Choosing a good theme is highly strategic decision that may impact your SEO success. Special attention needs to be paid to themes to ensure that they are SEO-friendly. Specific things to check are that themes are responsive, working well on mobile without hiding any important page elements compared to the desktop version. If you know how, check the HTML code to make sure that themes respect the correct use of H1, H2, H3 tags. The full guide may be useful for an agency or SEO who will have to deal with lots of scenarios.
Iterate through technical SEO fixes
- Specifically, before I write a single word, I figure out my target keyword’s Search Intent.
- Ecommerce websites use SEO as a strategy to generate more traffic, attracting visitors who input queries related to their products and brand.
- After you choose the correct project, click “Go to Link Building tool” in the dialogue box that appears.
- The best active approaches include guest posting on relevant blogs, getting niche edits where your link is added to existing content and reaching out to competitors’ backlink sources.
Up until now, we focused on getting a site rank in search results in general. If you run a local business, however, Google also lets you position it in front of potential customers in your area, specifically. Technical setup, content, and links are critical to getting a website into the search results. Link building, if you want to do it well, requires creativity, strategic thinking, and patience. To generate quality links, you need to develop a link-building strategy. Links, also called backlinks, are references to your content on other websites.
Meaning even new websites without massive budgets can rank for them relatively easily. Keyword research is the necessary grunt work – it’s the foundation of BHS Links rankings, traffic, and conversions. If it’s weak, everything else in your SEO strategy will be too.
While you should shift resources toward BoFu keywords, some top-of-funnel content still has value. AI tools, AI Overviews, and other SERP features have reduced the available clicks (and therefore traffic) you can drive to your site. This short snippet of a post has a bullet list (which helps for scanning and to break up text), a custom graphic, and a formatted quote. It’s not hard to imagine they use some form of dwell time and bounce rate too. Updating your existing content is a great way to improve your SEO with less effort than creating completely new content. Free tools are another type of linkable asset we’ve employed at Backlinko.
Learn the skills of the top 1% SEOs
Additionally, interlink all content within the cluster to strengthen topical authority and guide search engines through your content structure. Use consistent URL structures and naming conventions to maintain clarity and organization. Monitor performance metrics to evaluate which clusters drive the most traffic and engagement. Update and expand clusters over time to stay relevant and maintain search visibility. Auditing and upgrading your existing content helps improve SEO by signaling to search engines that your site is active and current. Fresh, high-quality content tends to perform better in search rankings, increases user engagement, and can regain or boost lost traffic.
Find Your Competitors’ Valuable Keywords
This report shows you relevant internal link opportunities on your own site. Search for your “money” pages by setting the filter to “Target page” and entering a relevant keyword phrase. We can then use ChatGPT as inspiration to create compelling title tags. For example, let’s ask it to create 10 click-worthy titles for this blog post. For best results, I’ll give it a working title and ask it to limit these titles to a maximum of 60 characters (since Google cuts off title tags beyond that).
We could likely outrank this page by building a few more high-quality backlinks to our page. Google’s algorithm is a complex system that retrieves the most relevant data to deliver the best possible results for a search query. The algorithm considers over 200 factors to determine rankings, and the list is constantly updated. Ensuring your site is properly indexed is crucial, and unfortunately, indexing issues can be easy to miss. For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site.